Here are some things to ponder if you’re a maker of apps for the iOS platform. Ameon Entertainment has released it’s stats of their flagship game “Armored Tank Assault“, which are very reveling. Since the games release back in July 2011, the United States percentage of the market share of this game is 37.5%. As with most of the indie app development crowd, they are a small company without the resources to make a huge commitment to a large ad campaigns to push their product. Mostly driven by word of mouth, stumble upon in the Apple App Store, and reviews listed on the app itself, this game seem to have been embraced by the world. Breaking down the numbers gives a different picture of how indies may need to think about how they market their products.
If you add the two big players, the UK market share to the US market share, you get 58.6% of the market, which means 41.4% of the market comes from the rest of the world! So what are we talking about here, France, Japan, Russia? Well yes, those countries and 54 others! That’s right this little game has been downloaded in 59 countries; places like, Kenya, Macau, Panama, Uruguay, Venezuela, Estonia, Finland, Latvia, Slovakia, Slovenia, to give a small sample. When first designing Armored Tank Assault, the designed team decided not to support any iPhone devices below the G4 — big mistake. These countries mainly access the older devices as we in the US upgrade. Meaning that it is very important that your app can work on these older devices if you want a share of this market. The company had to go into crisis mode to update the game so it could work on these older devices.
A very big question to ask. If this world market is so large, and appears to be so important to the indie app marker, how does a small company effectively market to the “rest” of the world with limited resources? If you take and add the UK (and rightfully so) to 41.4%, you get 62.5% is the world market share for this game — too big to ignore. So what is an effective way to market to the rest of the world? The internet? Does this mean Google, Yahoo, Bing? As many of you have most likely found out, social media is only marginally effective. What is really needed here, is a new playbook on how the indie app developer can more effectively market their products to the rest of the world. As we get more information, we will pass it along. Stay tuned. . ..